Articulating your investment needs needs to be a priority. Creating a global marketing campaign is a must. Finding and connecting with trade and investment stakeholders and pitching regions and projects to them is the key.
Global competition is at an all time high and regions are ramping up to secure post-Covid market expansion and Africa is missing still! The promotion activities needed to attract FDI has to be driven through strong political will and private sector partnerships. The level of investment needed to actualize the African Continental Free Trade Agreement (AfCFTA) will largely have to come from outside Africa. Unfortunately global stakeholders are still trying to figure out how to engage and even if to engage. African leaders have yet to fully articulate why the world must invest in the next economic powerhouse...
China gets it! In 2019 I was invited to attend one of China's exclusive private reception and investment promotion activities here in the USA for Zibo City...
Watch short video clip below that I took by myself during this event and notice how the vision of Zibo City was well articulated and presented...